Our all-star panel—two top CMOs, and two sterling search professionals discussed the answers to various questions during this meeting: How do the best CMO’s work with the best media professionals? How do search firms look for the best match of these two crucial positions? What do media-savvy CMO’s seek in their p.r. professionals? How does the choice between in-house, outside agency, or both look from the CMO’s seat? What’s the best career path for p.r. professonials looking to move up, in law firms or outside, from the search firms’ point of view? What are the prospects – and best paths to law firm media jobs – for journalists, recovering lawyers and others who are trying to break in ?