DC LFMP: The Challenging and Competitive World of Lists, Directories and Submissions – what you say matters

DC LFMP hosted an international telecast as Reena Sengupta and Lloyd Pearson broadcast from Dechert’s London office and Ben Seal presented from Philadelphia.  Reena founded and leads the Financial Times Innovative Lawyers project.  Lloyd is well known globally as a top submissions consultant.  Ben is the Magazines and Supplements Editor for The Legal Intelligencer. They focused on matter-based submissions, where the size of the firm doesn’t matter, but what you say in your submission does. 
Attendees learned how to spot matters that have a story to tell, whether it be for The Financial TimesLegal Intelligencer and other American Lawyer publications, or any other upcoming submission, as well as learned how to decide which publications are right for your firm and its practice.