LFMP November 29: Self-generated PR and Leveraging Content

November 29, 2017 - 6:30 pm to 8:30 pm

On Wednesday, November 29, we are bringing together a panel of communications pros to discuss self-generated PR. How do you generate exposure for your firm when the media will not or cannot cover whatever your story is? Join us for an interactive and lively discussion that will touch on social media, leveraging content, how smaller firms can break through and be heard, brand journalism, and other aspects of our ever-evolving roles as media professionals. Our panelists are Lisa Cooms (Director of Business Development & Marketing at Cohen & Gresser), Josh Epstein (Director of Communications at DLA Piper), and Andrew Longstreth (Senior Content and Client Strategist at Infinite). They bring perspectives from smaller firms to mega firms, as well as the role of an outside content provider. Amy Fantini, Director of Communications at Weil, will moderate the discussion.

Our host is Lisa Cooms and Cohen & Gresser at 800 Third Avenue.

What: Self-generated PR and Leveraging Content

Who: Lisa Cooms (Director of Business Development & Marketing at Cohen & Gresser), Josh Epstein (Director of Communications at DLA Piper), and Andrew Longstreth (Senior Content and Client Strategist at Infinite)

When: Wednesday, November 29 6:30 to 8:30 p.m.

Where: Cohen & Gresser, 800 Third Avenue

Eats: Yes – thanks to Lisa Cooms and Cohen & Gresser!

Why: In furtherance of our noble profession

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