Maximizing your PR Firm Spend

September 26, 2016 - 12:30 pm to 1:30 pm
  1. Selling it to management as part of the PR/Marketing budget
  2. Selecting a PR firm – from RFP to selection
  3. Management - Setting guidelines - Who’s in charge
  4. Evaluation and Mid-Course Corrections
  5. Termination - Can you do this without burning bridges?

(Note this is NOT the New York program the next day; it’s TOTALLY separate).

Bring your own Brown Bag lunch – drinks and desserts will provided