Maximizing your PR Firm Spend
September 26, 2016 - 12:30 pm to 1:30 pm
- Selling it to management as part of the PR/Marketing budget
- Selecting a PR firm – from RFP to selection
- Management - Setting guidelines - Who’s in charge
- Evaluation and Mid-Course Corrections
- Termination - Can you do this without burning bridges?
(Note this is NOT the New York program the next day; it’s TOTALLY separate).
Bring your own Brown Bag lunch – drinks and desserts will provided
RSVP to Beth.Huffman@dechert.com
