PR Manager

August 13, 2019 - Burford Capital, New York, NY

Burford Capital is a leading global finance and investment management firm focused on law. Its businesses include litigation finance and risk management, asset recovery and a wide range of legal finance and advisory activities. Burford is publicly traded on the London Stock Exchange and it works with law firms and corporate clients around the world from its offices in New York, London, Chicago, Washington, Sydney and Singapore.

Burford Capital seeks to hire a PR Manager to maximize its visibility in legal trade press on a global basis, thereby helping Burford stay top of mind with lawyers at leading law firms and on in-house legal teams. A key member of Burford’s growing global marketing team, the PR Manager will work to ensure that Burford secures consistent, high-quality coverage in legal trade publications by cultivating and maintaining relationships with key journalists and editors and by targeting them with relevant and timely story ideas. The PR Manager will also manage internal processes for tracking and sharing press coverage to ensure that Burford’s global team sees the ongoing impact of trade press visibility on its business results.

The role is based in Burford’s New York, NY offices.

www.burfordcapital.com

COMPANY OVERVIEW

We’re rapidly growing at Burford Capital and seeking new members to join our global team.

Burford operates like a fast-paced start-up that values entrepreneurial spirit while offering the stability of an established and well-funded market leader. Our team members are creative, resourceful, fast-moving, confident people who do not need the infrastructure of a large company to succeed.

As a team, we’re comfortable with ambiguity and value every member who is willing to roll up their sleeves and engage collectively for the overall success of our business.

We operate globally and rely heavily on email and conference calls to communicate. Strong written communication skills are essential and a willingness to engage in substantive discussion by email is critical for fit.

Burford pays base salaries consistent with the financial services industry and favors incentive compensation to reward performance. Burford provides competitive health care benefits and a 401(k) matching program in the US.

POSITION SUMMARY

We’re seeking a PR Manager to join Burford’s growing global marketing team as soon as possible. This is a newly created role that reflects the high value we place on media visibility and our belief that the right coverage in the right media outlet can yield business opportunities.

As PR Manager, you will be Burford’s day-to-day contact for the legal trade press, a key vehicle for Burford to stay top of mind with lawyers at leading law firms and on in-house legal teams. Reporting to the CMO, you will work closely with the global marketing team and will gain exposure to the senior-most executives in the company. Working on a global basis to build legal trade press relationships on Burford’s behalf, you will be focused on cultivating and maintaining relationships with key journalists and editors. By targeting them with relevant and timely story ideas, you will help ensure that we secure regular and substantive coverage across our audiences, products and markets, and your success will be measured through consistent, high-quality coverage in legal trade publications. You will also contribute to the drafting of press releases and bylined articles. Finally, you will manage internal processes for tracking and sharing press coverage to ensure that Burford’s global team sees the ongoing impact of trade press visibility on its business results.

YOUR STRENGTHS:

  • Experience: You have 5+ years of experience in working with the media, whether as a communications professional pitching the media or as a journalist
  • Attitude & Perspective: You are creative, hard-working and optimistic—eager and able to translate Burford’s complex business into accessible and compelling stories
  • Business Communication: You excel at getting ideas across verbally and in writing
  • Partnership & Collaboration: You work well and are credible with others, whether that means collaborating with other members of the marketing team to make your impact bigger or enlisting the participation of senior executives
  • Discipline & Process: Detail oriented, you have the organizational skills needed to stay on top of numerous opportunities and you are rigorous about tracking and record-keeping

WHAT YOU’LL DO

  • Target and pitch legal trade media for stories about and by Burford and/or the legal finance category
  • Manage trade outreach on a global basis, with a focus on building/maintaining relationships
  • Draft press releases
  • Contribute to drafting bylined articles
  • Brainstorm and develop story and pitch ideas
  • Manage media lists on a global basis
  • Act as the funnel for all incoming media requests
  • Assist with media training and support to executives
  • Track and disseminate PR clippings on a global basis
  • Leverage social media and other channels to maximize the impact of coverage
  • Collaborate with other marketing team members to extract PR value from events and other marketing investments

YOUR QUALIFICATIONS

  • 5+ years in PR or journalism with an emphasis on the legal market
  • Demonstrated success in pitching and placing stories in media
  • Ability to understand and translate Burford’s business to others
  • College degree
  • Outstanding written and verbal communications
  • Curiosity and a willingness to develop and continue learning
  • Excellent organizational skills to monitor and prioritize multiple activities at once
  • High achievement orientation, willing to roll up sleeves and do whatever it takes to achieve goals
  • Strong collaborator with professionalism and credibility needed to interact with C-suite

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