Media Relations Specialist

December 9, 2020 - Akerman LLP, Chicago, Washington, D.C., Houston, or Miami, FL

Akerman LLP, a top 100 U.S. law firm serving clients across the Americas, is seeking a Media Relations Specialist. The location for this position is flexible, with a preference or Chicago, Washington, D.C., Houston, or Miami. The Media Relations Specialist will be responsible for media relations activities for multiple practices and offices to enhance the image of the firm, with particular attention to strategic priorities and markets. Candidate will collaborate extensively with firm leadership and other marketing professionals, and report to the firm’s Senior Media Relations Manager.

Responsibilities include:

  • Help implement media relations strategy to support the objectives of practice groups, sector teams, and select offices, and manage the institutional reputation of the firm with relevant media
  • Identify potential stories and newsworthy items; develop story abstracts and pitch them to the media; arrange for interviews; secure media coverage
  • Write, edit, and distribute press releases
  • Conduct communication audits, track, and measure effectiveness of media activity to identify best practices
  • Maintain media contact lists and develop relationships with key reporters
  • Assist attorneys with editing and placing bylined articles in key legal, trade, and business publications
  • Repurpose client alerts, blogs, and other marketing communications tools for media pitches
  • Coordinate media placements in local markets, including new attorney announcements, Board appointments, etc.

Requirements:

Qualified candidates will have 4 or more years of experience in Fortune 500 company or AmLaw 100 law firm, current media contacts, and a BA in English, Communications, or Journalism. Experienced strategist and strong writer. Experience planning and implementing public relations initiatives. Team player with a customer service focus, and the ability to thrive in a fast-paced, deadline-oriented environment.  Self-starter with a commitment to high quality work.

We offer an excellent compensation and benefits package. Please click here to submit your resume, cover letter and salary requirements.  EOE


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