Marketing & Business Development Manager

April 1, 2019 - Caplin & Drysdale, Washington, D.C.

Caplin & Drysdale’s Marketing & Business Development Manager is responsible for developing, implementing, and overseeing the firm’s marketing, communications, and business development strategies and programs.  The successful candidate will work collaboratively with firm leadership, practice groups, individual lawyers, other managers, and the Marketing Coordinator to support and execute these activities.   He/She will also be the “go to” person for strategic planning, coaching, and thought leadership. 

 

Potential candidates, please send your resume to Karla Monroe at kmonroe@capdale.com.

Marketing & Communications

  1. Sustain profile-raising activities for the firm and its attorneys via speaking opportunities (conferences, webinars, in-house events), media coverage, social media/website content, blogs, client alerts, and other distribution channels.
  2. Manage the public relations and media functions for the firm, in coordination with firm’s PR vendor. Make recommendations on newsworthy information and maintain good working relationships with the press to facilitate the publicity efforts of the firm.  Effectively work with attorneys to identify appropriate opportunities for media coverage.
  3. Monitor news for attorney quotes and C&D media mentions, and post to firm’s website and social media channels when necessary. 

  4. Review legal, business, and trade publications to spot trends, and make recommendations when appropriate. 
  1. Negotiate sponsorships and leverage benefits (advertising, attendee lists, and exhibit booths), as well as provide onsite support and follow up.
  2. Work with Marketing Coordinator to conduct maintenance of and training on CRM database (ContactEase). Compile and manage targeted email distribution lists for targeted mailings (client alerts, media advisories, and firm announcements) to firm clients and contacts. 

  3. Work with webmaster and Marketing Coordinator to ensure the firm’s website is performing properly and adheres to attorney advertising rules.  Work with Marketing Coordinator to publish and manage content on the firm’s website, blogs, and social media channels.

  4. Oversee production of marketing materials, such as swag, brochures, and electronic and print holiday cards.  Ensure consistent branding of firm content and materials.

  5. Oversee quality of all marketing communications (bios, advertising, social media content, brochures, etc.) and ensure consistency with the strategy, branding, reputation and high standards of the firm.  Create various collateral pieces for use with the firm’s marketing activities.  These may include development of firm brochures and inserts for portfolios, client alerts, holiday cards, and the like.
  1. Manage the submissions process for Chambers USA, Chambers HNW, The Legal 500, Best Lawyers in America, Benchmark Litigation, and Super Lawyers. Identify awards and recognition opportunities for the firm and manage/coordinate nominations.  

Business Development

  1. Work with practice groups and individual attorneys to develop strategies that will help them define and execute their business development goals (cross-selling, new industry focus). Amplify BD efforts with ongoing guidance, training, access to new and improved resources.
  2. Work collaboratively with attorneys, administrative departments to craft tailored responses to RFPs, RFIs, and RFQs. Maintain proposal and experience database.
  3. Conduct or obtain market research and analysis to support the general marketing and business developments efforts of the firm, including intelligence reports on individuals, companies, competitors, practice areas, and industries. Use reports to uncover opportunities, prepare for pitch meetings.
  4. Facilitate business referral relationships and work with attorneys to find ways to leverage these relationships. Partner with global referral network to expand referrals.
  5. Monitor news, legislation, and regulations that may impact clients and their professional service providers.
  6. Utilize CRM to expand exposure, identify potential prospects.

Administration

  1. Work collaboratively with other managers to support the marketing and business development goals of the attorneys.
  2. Conduct onboarding process for newly hired attorneys and support staff.
  3. Create and oversee the implementation of uniform processes, procedures, and standards. 
  1. Prepare, administer, and monitor the firm’s marketing budget, with oversight from the Firm’s Administrator.
  2. Manage Marketing Coordinator, outside consultants, vendors, and other marketing-specific resources.
  3. Perform all other duties and responsibilities as may be requested by the Board of Directors, Administrative Member, Firm Administrator or Marketing Committee.

 Job Requirements 

  1. Bachelor’s degree required; preferably in marketing, communications, or business. Experience in the legal industry or professional services marketing is a plus. 
  1. Minimum of 6 years’ experience in marketing, public relations, and/or business development, prefer at least 2 to 3 years’ experience as a manager who oversees staff. 
  1. Demonstrated ability to manage multiple projects within tight deadlines. 
  1. Working knowledge of CMS database to update firm’s website content. 
  1. Experience must include business development, marketing research, events, sponsorships, brochures, web development, and CRM. 
  1. Excellent written and oral communication skills required. Ability to proofread material for grammatical, typographical and spelling errors is a must. 
  1. Must be results oriented, self motivated, have strong problem-solving skills and be team oriented. 
  1. Interpersonal skills necessary in order to communicate and follow instructions effectively from a diverse group of attorneys and provide information with ordinary courtesy and tact. Ability to gain the confidence and respect of firm management, attorneys, and staff.  Must be service-oriented. 
  1. Ability to represent the firm in a favorable and businesslike manner. Experience working with the press a plus. 
  1. Work occasionally requires a high level of mental effort and strain when performing a high volume of deadline oriented tasks and duties. 
  1. Work may require more than 40 hours per week to perform the essential duties of the position; may require irregular hours and occasional travel to events or firm’s New York Office.

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