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May 13, 2008 - This event featured Mr. Aric Press, Editor-in-Chief, and Dimitra Kessenides, Executive Editor of www.americanlawyer.com and former reporter with JD Jungle. Mr. Press and Ms. Kessenides offered their perspectives on covering law firms and working with media professionals and discussed The American Lawyer's website. Additionally, Mr. Press provided insight as to what's new at American Lawyer Media, given its recent purchase by Incisive Media, publisher of Legal Week in London, and the impact of the magazine's expanded global reach and resources.

USING & CONTROLLING THE MEDIA IN LITIGATION: EFFECTIVELY COMMUNICATING THE INFORMATION THE PRESS RECEIVES

In the current environment of heightened awareness and concern over corporate wrongdoing, compounded by great public interest in high profile litigation, journalists have descended upon these types of cases as news goldmines. Lawyers need to know not only how to master the adversarial and courtroom battleground, but also how to handle themselves with the media.

Lawyers cannot afford to be unprepared to talk to journalists, especially when: the court of public opinion matters just as much as the ruling to the client; the fate of any case may be shaped by media coverage and the lawyers' abilities to communicate and control the information they receive; and the opposition may be far more skilled at handling the media.

Two law firm media relations specialists (one a former award-winning journalist, the other a lawyer), will comprehensively address how to handle media attention relating to high-profile litigation. Topics will include: making public statements, T.V. appearances, handling unexpected journalist phone calls, tackling "off the record" conversations, requests for "leaks" of information and building long-lasting relationships with reporters without divulging confidential information.

This program is a must for lawyers in any practice area.

Program Co-Instructors: Joshua Peck, Senior Manager of Media Relations, Duane Morris LLP & Spencer Baretz, Partner, Hellerman Baretz Communications.
 

CLE credit: 3 credits total: credit breakdown to be determined. This program provides transitional credit for newly admitted attorneys. For more information regarding this course, please click here!
 

July 26, 2006 - Tommy Fernandez, for three years the legal beat writer for Crain's New York Business, gave a candid address at the July meeting of Law Firm Media Professionals, just a few days before his last days at the paper.  He is now working on an advanced degree at the New School in New York.   He edited his remarks slightly, and agreed to let Law Firm Media Professionals post his talk as we launched our website in August. LFMP thanks him for his candid and impassioned talk.

---Joshua M. Peck, President

Click here to read Tommy's speech.

June 14, 2006 - Law firm Ropes and Gray hosted LFMP's very first meeting in Boston, inaugurating the LFMP Boston Chapter.  Mr. Joshua M. Peck, Senior Manager of Media Relations at DuaneMorris and President and Founder of LFMP was the event's guest speaker.  He formally welcomed the association's new and current Boston-based members to the organization.

LFMP Boston will provide yet another venue for law firm media personnel to gather and discuss the various communication issues relevant to their professions.